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Head of Marketing

Our mission:
To lead the crowd - not follow it. Our goal is to be the most creative team in sport for the next 100 years.


Imagine if football culture became the lifestyle. Imagine a brand that represented the 98, made up of everybody outside football’s 2% commodifying the game. Football’s greatest team, the fans. We capture the moments that get people off their seats and stitch them into history. Stretching creativity, and stretching it again. Our goal is to make a difference, to get on the pitch, and have a positive impact on our community. Welcome to the team. 


Job description:
We are seeking a passionate and skilled marketing professional to lead on the inception and delivery of our communications, sales and partnership content. Working with the Head of Brand and CEO, the ideal candidate will be an organised, marketing planner who is confident in delivering multi-channel campaigns. The successful candidate will deliver a strategy for marketing across our creative output, including social content, digital marketing, paid ads and assets for our target audience, with the purpose of driving sales. A Strong knowledge and storytelling skills around football culture and sports brands is essential. 

This role is also responsible for account management with any external clients and collaborative partners. Recent [AOF] collaborations have included Nike, Adidas, Nottingham Forest FC, EA Sports, Mitre and Umbro. 



  • Define a social media marketing strategy including platform specific social strategies. (TikTok, Twitter, Instagram, Website, LinkedIn.)

  • You will lead on the delivery of storytelling of the [AOF] brand across social, working closely with the Head of Visuals to define the way we create content.l.. 

  • Working with the Head of Brand and CEO to build campaigns around our key product drops throughout the year. 

  • Leading a social media team to define the workflow, communications and creative output required across social.

  • Create a strategy and structure for digital marketing, with a clear paid ads approach.[AOF] events and customer experiences.

  • Work with the Head Brand to execute a distribution plan for AOF content to land on football fashion / lifestyle pages. 

  • You will take the lead on high-value collaborations and account manage the process with all stakeholders

  • You will work towards quarterly sales targets and key performance indicators related to the company's strategic goals. 



  • Excellent project management skills

  • Multi-channel marketing experience across social and e-commerce platforms.  

  • Leadership ability to manage a team and communicate to external stakeholders

  • Interpersonal skills.

  • A combination of analytical and creative thinking

  • A deep understanding of and passion for football and the sports market. 

  • An understanding of fashion marketing, sportswear and e-commerce.

  • Exceptional communication skills


[ ART OF FOOTBALL ] is dedicated to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. ​We’re also proactively committed to protecting the mental, as well as physical, health, safety and well-being and that of all those who work for us.

To express your interest in this position please send your CV and Cover Letter to